Flash design can be used to subtly enhance the user’s experience. While, when the technology first became available, there was a rush to design ever more complex multi-media effects and film clips, this became an end in itself and began to interfere with the user’s ability to access information on sites and to navigate round them.
White House Web Design advises the use of Flash technology in moderation,
and only when it will improve the user’s experience and aid the functionality
of the site.